In a statement, Bell said, “For a business that champions ambition, transformational learning and global connection, the redesign brings modern, contemporary thinking to the fore while still honouring its rich history and culture.”
Bell features in Study Travel Magazine earlier this month, a leading industry publication for agents.
Frank Pinner, Principal at Bell Cambridge, said, “We recognise that our learners are always striving to better themselves, surpass expectations, and achieve success – whatever that might be for them. We hope the new brand encourages learners to see us as an organisation that is here to continually help them succeed throughout their lives, whenever they’re ready to take that next step.”
The new brand [was] showcased along with a new portfolio at the ICEF Berlin conference next week.